Toronto Garlic Festival logo

TORONTO GARLIC FESTIVAL

Creative strategy, influencer relations and paid social media campaign execution

Toronto Garlic Festival is the stinkiest food festival in Toronto, with a loyal cult following of garlic lovers. Founder Peter McClusky believes garlic is the great connector and knew it was time to start growing the festival’s awareness.

Our Brief: Develop a creative advertising and influencer strategy for social media including positioning, campaign creative and targeting to drive boots on the ground foot traffic on the day of the festival.

Toronto Garlic Festival logo

TORONTO GARLIC FESTIVAL

Creative strategy, influencer relations and paid social media campaign execution

Toronto Garlic Festival is the stinkiest food festival in Toronto, with a loyal cult following of garlic lovers. Founder Peter McClusky believes garlic is the great connector and knew it was time to start growing the festival’s awareness.

Our Brief: Develop a creative advertising and influencer strategy for social media including positioning, campaign creative and targeting to drive boots on the ground foot traffic on the day of the festival.

Toronto Garlic Festival campaign
Toronto Garlic Festival campaign
Toronto Garlic Festival campaign

RESULTS

Combined with PR (handled by Jenn Perras PR), the Toronto Garlic Festival website had a 38% increase in traffic year over year. Our CN Tower ad was shared almost 150 times over one week, and the vampire ad received close to 13,000 impressions in 48 hours. Despite some soggy weather, the festival saw a slight increase in vendor revenue and attendance overall.

CREDITS

Creative Director Sarah Kiriliuk

Graphic design and illustration by Elyssa Schmid

Website design by Geek Unicorn and Veronica Thibault

Photography by Jen Allison Photography

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