The Learning Partnership has been running Take Our Kids To Work Day for 25 years. In 2020, they had the opportunity to be able to fulfill their long-term vision of making the event accessible to all students across Canada through a virtual platform.

Our Brief: Build public awareness and drive workplace registrations prior to the event, through a national media relations program.

The Results: From broadcast to online, Rise Agency served up 4.5 million media impressions over a 7-day period, with Tier-A media coverage in Toronto, Hamilton, Ottawa, Calgary, Edmonton, Winnipeg and Vancouver.