

The Learning Partnership
The Learning Partnership has been running Take Our Kids To Work Day for 25 years. In 2020, they had the opportunity to be able to fulfill their long-term vision of making the event accessible to all students across Canada through a virtual platform.
Our Brief: Build public awareness and drive workplace registrations prior to the event, through a national media relations program.
The Results: From broadcast to online, Rise Agency served up 4.5 million media impressions over a 7-day period, with Tier-A media coverage in Toronto, Hamilton, Ottawa, Calgary, Edmonton, Winnipeg and Vancouver.